The main Objective of a web Site is providing content and information to its traffic, but how do you know how many people visited your sites, which pages did they visit, which content is more likely to attract traffic, are there some returning traffic… Usually once you invest money and time optimizing your site, or promoting it, or managing a pay per click campaign, you need to know how successful it was, that way you may decide If it is worth it or not. In actuality, every webmaster needs to monitor his online visitors and their behavior.
Web analytics is the Measurement of a site is visitor is behavior. It describes the measurement of their best converting pages, the amount of visitors, unique visitors, returning visitors, goals, entry pages, exit pages, geographical localization… to be able to ascertain which pages of the site succeeds and can help you achieve your objectives. By way of instance, you want to know where your traffic comes from, which landing pages encourage visitors to make a funnel x roi, which affiliate or partner website sends the maximum converting visitors, which sends low quality, low converting visitors, which advertising campaign generates the best Return on Investment or R.O.I… Thus Web Analytics is vital to improving the measurable outcomes of a marketing campaign so as to enhance the return on investment or you are just wasting your money.
The main advantages of Log file analysis are that the data is already logged by your web server. Every transaction is recorded from the web server whatever the traffic browser, and this information is on your server directly in standard format so that you do not rely upon a third party host. Another benefit is the fact that log files provides information about visits from search engine spiders, robots, and failed requests that is actually important if you would like to optimize your site.