Web Analytics and ROI Tracking

The main Objective of a web Site is providing content and information to its traffic, but how do you know how many people visited your sites, which pages did they visit, which content is more likely to attract traffic, are there some returning traffic… Usually once you invest money and time optimizing your site, or promoting it, or managing a pay per click campaign, you need to know how successful it was, that way you may decide If it is worth it or not. In actuality, every webmaster needs to monitor his online visitors and their behavior.

Web analytics is the Measurement of a site is visitor is behavior. It describes the measurement of their best converting pages, the amount of visitors, unique visitors, returning visitors, goals, entry pages, exit pages, geographical localization… to be able to ascertain which pages of the site succeeds and can help you achieve your objectives. By way of instance, you want to know where your traffic comes from, which landing pages encourage visitors to make a funnel x roi, which affiliate or partner website sends the maximum converting visitors, which sends low quality, low converting visitors, which advertising campaign generates the best Return on Investment or R.O.I… Thus Web Analytics is vital to improving the measurable outcomes of a marketing campaign so as to enhance the return on investment or you are just wasting your money.

There are two main Technological approaches to amassing web analytics information. The first method, log files analysis, reads the log files where the web server records all of its trades. The next method, page tagging exGoogle analytics, utilizes JavaScript on every page to notify a third party server when a page is called for by a web browser. Both techniques can present unique results. The differences you see between the two options is due to two major factors file caching if a returning visitor has document caching allowed on his internet browser usually it is the case the request for the document he already viewed would not be sent to the server, and he will see a local copy, so a log files analysis applications would not detect numerous visits some times. Page tagging depends on the customer visitor browser voluntarily supplying the analytical information requested. Some browsers disable some information collection for safety reasons.


The main advantages of Log file analysis are that the data is already logged by your web server. Every transaction is recorded from the web server whatever the traffic browser, and this information is on your server directly in standard format so that you do not rely upon a third party host. Another benefit is the fact that log files provides information about visits from search engine spiders, robots, and failed requests that is actually important if you would like to optimize your site.